Because our network is private and requires users to be logged in to see our deals, merchants can offer deeper discounts to you than what others may see on their sites. That way merchants can hide the deeper discounts they give us, from customers who are otherwise willing to pay full price. These merchants are willing to offer an out-of-the-ordinary discount as a way of attracting preferred customers like you. If their discount can convince you to drop by, it’s likely you come back again if you like it.